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Enhancing advanced media and digital businesses with transformative senior talent

Progressive People is an executive search and leadership talent practice that focusses on the Advanced Television, Digital Media, Adtech and the Media Publishing industries.


Progressive People is Founded by Scott Deutrom  and Keith Rattray, 2 highly experienced and senior commercial leaders with over 40 years of combined digital leadership experience.

We have a deep understanding of the digital media landscape, from traditional media brands to the large Adtech platforms, through to the emerging technologies and disruptors. We understand that despite the proliferation of automated optimisation technologies, self-serve platforms and the emergence of AI/ML, brilliant talent and leadership will always be required to fully exploit the potential of the businesses that serve the sector.




Scott Deutrom  Co-founder

A proven commercial leader of some of the UK / EU’s most successful commercial properties spanning TV, VoD, National Press, Magazines and Ad Technology brands.

Having spent over 20 years in the digital media landscape leading domestic and multi-territory digital teams through a period of unprecedented growth and transformation, I’ve helped to surface, promote and develop the careers of some of the digital media industry’s brightest talent.

Launching Progressive People allows myself and my business partner the opportunity to continue to match outstanding digital talent with the most dynamic and transformative businesses in the sector


Keith Rattray Co-founder

A former senior media agency digital executive, founder of one of the UK’s leading buy-side recruitment practices and now Co-founder of Progressive People.

With a media agency background starting in 1992, including deputy Head of Broadcast at MG OMD and Head of Digital at Carat UK, Keith experienced first-hand the over-whelming need for proven media expertise in the recruitment sector, so launched dot-gap in 2006.

The 15-year sustained success of dot-gap servicing the buy-side sector, has generated huge reputational credibility alongside an impressive network of senior level contacts.


...over 40 years of combined digital

leadership experience

W H A T  W E  D O

Our senior level business experience and network of contacts, not only allows us to connect and access the very best talent in the industry, but to also implicitly understand our client’s business challenges and how best to overcome them.


We offer balanced and objective advice to our clients and are happy to facilitate connections to enablers, where and when it’s appropriate.

Identifying the very best talent and matching them with the most dynamic businesses is what defines our business and the lens through which we view the success of what we do.

Image by John Angel



• Managing Director, Regional Director

• GM, Country Manager

• Group Commercial / Strategy Director

Buy Side

• Managing Partner

• Director of / Head of Digital

• Head of Trading / Trading director

• Client Services Director

• Strategic Planning Director 

• Head of Biddable Media 

• Head of Programmatic Media

• Head of Data / Insights

Image by Michael Shannon

Supply Side

• Director of Yield Management

• Global Director of Ad Operations

• Publisher Development / Services Director

• Director of Programmatic / AD

• Digital Sales Director

• SVP of Demand Sales

• VP of Customer Success

• Head of Audience Acquisition / Development

• Head of Partnerships

• SVP of Supply

• VP Adtech / 3rd Party Demand

We have a comprehensive understanding of the advanced television and digital media landscape


C O N T A C T  U S

Keith Rattray

Tel: +44 7799 772 380


Scott Deutrom

Tel: +44 7801 211 334

If you wish to identify and source the emerging and leading commercial talent to help you transform your business, please contact

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